Our Film Literacy Project is now in its sixth year. It is delivered by Tim Bleazard (Bradford Council Curriculum Innovation  Consultant) and Philip Webb (independent Literacy Consultant). It was originally a three year project created to see if the use of film could benefit writing standards in the classroom. This was successfully proved (please see data about the three year project below).

The project continued for two  years training teachers and pupils to analyse film to inspire writing and also to create film for the same purpose. There is now also a key stage one project aimed at helping teachers improve writing standards in year two.

Into Film  and Cape Uk have supported the project from the second year. Bradford teachers have presented at conferences for both organisations.

Bradford Teacher Claire Dunsire won the award for the most inspirational use of film in the classroom in the U.K

We have also delivered training in Cardiff and Northern Ireland over two years for Into Film.


The Media Literacy project was a 3 year project managed by Bradford Metropolitan District Council’s Curriculum Innovation service in partnership with Bradford UNESCO City of Film (CoF), the British Film Institute (BFI) and CapeUK. The project follows a successful pilot project with a selection of Bradford schools in 2010 investigating the impact of the effective use of Media Literacy on Literacy attainment in KS2.

Phase 1 of the project involved 9 schools, 11 classes and 57 targeted pupils. The aim was for the targeted group of children to make 4 APS progress in Literacy in the 9 month project. The group made an average of just over 4 APS in that time period. The 57 children were trained to be ‘Digital Media Literacy Leaders’ and the 9 staff involved became trained Media Literacy Leaders.

Phase 2 involves a further 20 schools with 8 of the qualified MLLs from Phase 1 co-delivering the programme to the new schools and their classes this year. The target of 4 APS has remained and early data would suggest we are on track for this target. CapeUK have supported the project in Phase 2 by funding professional film makers to engage with the training and work directly with the schools as part of Phase 2. They will be evaluating the impact of this engagement at the end of Phase 2.

Phase 3 consisted of thirteen schools. Target pupils in each class achieved an average points score of 4.28 writing and 4.8 reading. This means that over the three years tracked pupils have consistently achieved higher than expected progress in reading and writing.

Although the three year project has now finished we have continued into a fourth year.

The University of Bradford and Bradford UNESCO City of Film are co-funding a PhD post (Franzi Florack) that is following the Bradford Primary Film Literacy Project

Useful Contacts

Paul Scott Curriculum Innovation: Paul.scott@bradford.gov.uk @Pederosa
Sarah Mumford – CapeUK: Sarah.mumford@Capeuk.org @CapeUK
David Wilson – City of Film: David.wilson@bradford.gov.uk @bfdcityoffilm
Mark Reid – British Film Institute: Mark.Reid@BFI.org.uk @markreid1895

Delivery consultants
Tim Bleazard: Consultant and delivery lead for the project.
Contact: tim.bleazard@theinnovationcentres.com @Idletim
Philip Webb: Literacy Consultant.
Contact: Philip.webb@bradford.gov.uk @philipgwebb
Kate Jacklin: Innovation Centre Consultant from SaltairePrimary School.
Contact k.jacklin@theinnovationcentres.com @K8iebloggs

4 Responses to About

  1. Rob Smith says:

    Hey Guys,

    Great project and a great blog. Perhaps we could work on something together in the future. Drop me a line!


  2. Sarah Mumford says:

    Hi Rob

    How opportune you should comment on the blog as we have just finished the 2nd training day with this year’s cohort of fantastic teachers. There is some amazing work going on in Bradford primary school classrooms and The Literacy Shed is a great resource I know many teachers are grateful for. I have emailed you directly to talk further if you would like.

    Sarah Mumford

  3. Sarah Mumford says:

    Really pleased to see that 3 schools involved in this project are now offering Arts Award aligned to the film literacy project. It’s a perfect opportunity to enable the pupils to gain accreditation for their film work via Arts Award Explore (or to gain Arts Award Discover too if they choose) http://www.artsaward.org.uk. It’s also good to see that most of the schools have sessions booked with filmmakers now too to work with pupils directly in the classroom supporting them with their filmmaking. Am really looking forward to watching the films at the National Media Museum on 24th and 25th June 2014 and hoping that the involvement of filmmakers during this term has had a positive impact on pupils’ levels of engagement and filmmaking abilities – and subsequently their literacy attainment!

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